Welcome Series
Multi-step onboarding flow with conditional branching, offer escalation, interest-based segmentation, and educational product positioning.
✦ Klaviyo Email & SMS for ecommerce brands
Email & SMS retention systems for ecommerce brands.
I build lifecycle automations, campaigns, signup forms, segmentation, and deliverability-focused systems that help ecommerce brands turn more visitors into repeat customers.
KlaviyoEmail + SMS systems
EcommerceRetention-first setup
BlueprintsInspectable flow systems
Where brands leak revenue
After signup.
Most stores spend money getting traffic, then lose customers through weak onboarding, poor recovery flows, generic campaigns, and messy segmentation.
Your retention system should guide customers through the full lifecycle.
From first signup to checkout recovery, post-purchase education, repeat orders, and reactivation — each flow should have a clear job.
✓ Capture visitors with better forms and lower-friction offers.
✓ Recover carts, checkouts, and browse intent with behavior-based timing.
✓ Retain customers with post-purchase, review, reorder, and winback flows.
✓ Protect deliverability with cleaner segmentation and list hygiene.
Services
Email, SMS, flows, forms, and Klaviyo setup.
Focused retention systems for ecommerce brands that need clean execution, better automation, and practical optimization.
✉
Email Campaigns
Campaign planning, copy structure, setup, and sending for launches, promotions, seasonal offers, and retention-focused revenue pushes.
⚙
Email Automations
Lifecycle automations including welcome, abandoned cart, checkout recovery, browse abandon, post-purchase, win-back, and sunset flows.
📲
Sign-Up Forms
Mobile and desktop popup systems built around offer clarity, lower friction, zero-party-data capture, and better subscriber quality.
💬
SMS Campaigns
Short, controlled SMS campaigns that support email without over-sending: offers, launches, reminders, and retention touchpoints.
🧩
Klaviyo Account Set-Up
Account setup, core settings, lists, segments, sender basics, signup forms, flow foundations, and clean ecommerce retention structure.
🔎
Account Audit
A practical review of flows, forms, segmentation, campaigns, deliverability risks, tracking gaps, and missed retention opportunities.
How I work
Direct execution, not agency layers.
✓ I work hands-on inside the systems instead of passing work through account managers.
✓ I focus on lifecycle structure: flows, campaigns, forms, segmentation, deliverability, and ongoing A/B testing.
✓ I can improve what already exists or build a clean foundation from scratch.
✓ I document the logic clearly so you understand what each automation is doing.
Process
How it works
01
Audit
I review your current flows, forms, campaigns, segments, and deliverability risks.
02
Map
I define the lifecycle logic: triggers, timing, splits, offers, and customer paths.
03
Build
I create or improve the automations, forms, campaigns, and segmentation structure.
04
QA
I check links, mobile layout, exclusions, timing, filters, and customer experience.
05
Launch
The systems go live with clean naming, structure, and documentation.
06
Optimize
I adjust based on engagement, conversion behavior, deliverability, and flow performance.
Retention blueprint
Full Ecommerce Retention Blueprint.
Advanced ecommerce lifecycle architecture combining onboarding, recovery systems, segmentation, zero-party-data collection, deliverability structure, and conversion-focused retention automation.
🔎
Audit & Strategy
Reviewed acquisition sources, subscriber behavior, checkout drop-off points, deliverability risks, segmentation gaps, and lifecycle opportunities.
📲
Popup System
Desktop and mobile popups optimized for conversion, lower friction, stronger incentives, and zero-party-data collection.
🧠
Behavior Logic
Conditional splits based on interests, engagement, cart activity, checkout intent, and subscriber profile properties.
⚙
A/B Testing + Optimization
Subject line testing, CTA experiments, offer testing, timing optimization, split-path testing, deliverability refinement, and lifecycle performance improvements.
Systems included
✓ Welcome Series Architecture
✓ Abandoned Cart Recovery
✓ Abandoned Checkout Recovery
✓ Post-Purchase + Fulfilled Order Automation
✓ Mobile + desktop popup variants
✓ Zero-party-data segmentation
✓ Deliverability-focused setup
Strategic execution
✓ Convert subscribers into first-time buyers faster
✓ Recover abandoned carts before checkout drop-off
✓ Recover high-intent checkout users with urgency logic
✓ Personalize flows using subscriber interests
✓ Increase retention through lifecycle automation
✓ Improve deliverability and long-term engagement
✓ Run structured A/B testing across flows, campaigns, forms, and offers
Deliverability proof
High-volume sending with stable deliverability.
217k+ Emails successfully delivered across high-volume campaigns
98.95% Delivery rate across large-volume campaigns
0% Spam complaint rate
0.12% Unsubscribe rate
Campaign statistics
217,620
Total emails sent
215,341
Successfully delivered
✓ 98.95% delivery rate maintained across high-volume sending
✓ 0% spam complaint rate during campaign execution
✓ 0.12% unsubscribe rate on large-scale sends
✓ Stable infrastructure warmup and list hygiene management
System architecture
Built around real customer behavior.
01
Capture
Visitors enter through mobile and desktop popups designed to improve signup conversion while collecting useful customer data.
02
Segment
Subscribers are categorized using interests, browsing behavior, engagement signals, and purchase intent.
03
Convert
Automated flows guide customers through onboarding, recovery, and retention with behavior-based messaging.
Who this works best for.
Designed for ecommerce brands that already have traffic and need stronger lifecycle retention systems.
Good fit
✓ Shopify ecommerce brands
✓ Stores already running paid ads
✓ Brands with repeat purchase potential
✓ Teams needing cleaner Klaviyo structure
✓ Brands wanting leaner execution than agencies
Probably not a fit
✕ Stores without product-market fit
✕ Brands with no traffic or acquisition
✕ Businesses wanting daily agency-style meetings
✕ Overcomplicated enterprise reporting needs
✕ Teams expecting instant retention results overnight
Lifecycle coverage
Flows covered across the customer journey.
Welcome Series
Abandoned Cart
Abandoned Checkout
Browse Abandon
Site Abandon
Post-Purchase
Fulfilled Order
Subscription Post-Purchase
Win-Back
Sunset Flow
Google Review
Cancelled Order
Refunded Order
Want a cleaner retention system?
Send me your store link for a free audit, or book a call if you want to talk through your current lifecycle flows, campaigns, forms, and deliverability setup.
Tech stack
Built around modern ecommerce tools.
Focused on practical systems, not bloated software stacks or unnecessary complexity.
Shopify
WooCommerce
Klaviyo
Figma
Notion
Miro
Operational metrics
Focused on lifecycle structure and retention coverage.
10+
Lifecycle flows mapped and structured
A/B
Testing across subject lines, offers, timing, and CTA variations
217k+
Emails delivered across high-volume campaigns
98.95%
Delivery rate maintained during sending
0%
Spam complaint rate across campaigns
FAQ
Common questions.
Do you work only with Shopify brands?
Mainly Shopify ecommerce brands using Klaviyo and SMS platforms. I can also audit adjacent tools if they affect lifecycle performance.
Do you manage campaigns monthly?
Yes. I can help with promotional calendars, segmented sends, setup, QA, scheduling, and performance review.
Can you optimize existing flows instead of rebuilding everything?
Yes. Most brands already have systems in place. The goal is usually improving structure, timing, segmentation, and conversion logic.
Do you write the copy too?
Yes. Flow structure, messaging, CTA hierarchy, subject lines, and campaign copy are all part of the process.